Use this database to compare free plans before committing to a tool. Free plans change often, so verify the official source before building your signup forms or importing contacts.
Email marketing free plan database
| Tool | Free plan available | Subscriber/contact limit | Monthly email limit | Automation included | Landing pages/forms included | Branding limitation | Support limitation | Main upgrade trigger | Official pricing/free plan source | Last checked |
|---|---|---|---|---|---|---|---|---|---|---|
| Mailchimp | Yes | Free context exposed 250-contact limit during check | Verify current monthly send limit on official pricing page | Limited by plan; verify current free-plan automation access | Signup forms/landing pages may be available; verify current limits | Mailchimp branding may apply on free/low tiers | Support access varies by plan and time window | Contacts, monthly sends, branding removal, automation, and support | Mailchimp pricing | 2026-06-15 |
| Brevo | Yes | Contact storage is not the primary email-plan limit | 300 emails/day shown on official pricing page | Basic automation availability should be verified by plan | Forms and campaign tools available by plan; verify limits | Brevo branding/removal depends on plan | Support and advanced reporting vary by plan | Daily send limit, branding, reporting, automation, and users | Brevo pricing | 2026-06-11 |
| MailerLite | Yes | Official pricing page showed up to 250 subscribers on the Free plan during check | Official pricing page showed 2,500 monthly emails on the Free plan during check | Official pricing page says automations are included on the Free plan; verify current depth/limits | Official pricing page shows websites and landing pages are included on the Free plan; verify current landing-page count | MailerLite branding may apply on free tier | Support access varies by plan | Subscribers, templates, automations, users, and branding | MailerLite pricing | 2026-06-22 |
| ActiveCampaign | No permanent free plan found | Not applicable | Not applicable | Trial/demo access may include automation; verify official terms | Not applicable as a permanent free plan | Not applicable | Trial/demo support varies | Paid plan required after trial/demo | ActiveCampaign pricing | 2026-06-11 |
| Klaviyo | Yes | Up to 250 profiles shown in free context during check | 500 emails/month shown in free context during check | Automation access depends on current Klaviyo free tier | Forms are part of Klaviyo marketing workflows; verify current free terms | Branding/feature limits may apply | Email support shown in free context during check | Profiles, email/SMS volume, ecommerce analytics, and support | Klaviyo pricing | 2026-06-15 |
| Omnisend | Yes | 250 contacts shown on official pricing page during check | 500 emails shown in free context during check | Automation availability exists but depth may be limited; verify exact free-plan rules | Forms/popups are common Omnisend features; verify free-plan limits | Branding or feature limits may apply | Support limits vary by plan | Contacts, monthly emails, SMS, automation, and reporting | Omnisend pricing | 2026-06-11 |
| SendGrid | Free/trial availability varies by Email API vs Marketing Campaigns product | Depends on product line | Depends on product line | Marketing automation availability depends on Marketing Campaigns plan | Signup forms/contacts depend on Marketing Campaigns product | Feature limits vary by product | Support varies by paid plan | Send volume, validation, dedicated IPs, and marketing contacts | Twilio SendGrid pricing | 2026-06-11 |
| HubSpot Marketing Hub | Free tools may be available | Verify on official pricing page | Verify on official pricing page | Advanced automation usually requires paid Hub tiers; verify current edition | Forms/landing page tools vary by free vs paid Hub limits | HubSpot branding/limits may apply | Support varies by edition | Marketing contacts, automation, reporting, and CRM suite needs | HubSpot Marketing pricing | 2026-06-11 |
| Kit | Yes | Official pricing page showed Newsletter plan for 1,000 email subscribers during check | Official pricing page described unlimited email broadcasts in checked context; verify current fair-use terms | Official pricing page showed 1 basic Visual Automation in checked context | Official pricing page showed unlimited landing pages and forms in checked context | Kit branding/feature limits may apply | Support varies by plan | Subscriber growth, automations, commerce, and creator monetization | Kit pricing | 2026-06-11 |
| GetResponse | Free account and 14-day trial access shown; verify current free-account terms | Free-account contact limit not clearly exposed; official paid FAQ references 1,000-subscriber paid-plan context | Verify current free-account message limit on official pricing page | Official FAQ says premium trial access lasts 14 days; free account keeps limited automation access after trial | Landing pages/forms vary by plan; official FAQ mentions free-account landing pages with 1,000 unique visits/month | GetResponse badge applies to free-account messages | Chat/email support details shown in official FAQ; verify current free-account support terms | Trial end, list growth, automation, webinars, and funnels | GetResponse pricing | 2026-06-15 |
Methodology
This database uses official vendor pricing and free-plan pages linked in the table. Email Tool Spot rechecked the public pages on 2026-06-22 and only entered numeric limits where the value was visible in the official page content available during the check.
Some free-plan limits are dynamic by country, billing period, product line, or account state. If a value was not stable or clearly exposed, the table says “Verify on official pricing page.” That is intentional: a vague official page is safer than an invented limit.
Before choosing a free plan, verify the current subscriber/contact cap, monthly send limit, branding requirement, automation access, support limits, and whether SMS or ecommerce features require a paid upgrade.
Change log
| Last checked date | Tool | Field changed | Previous value if known | Current value | Source URL | Notes |
|---|---|---|---|---|---|---|
| 2026-06-11 | Mailchimp | Free contact limit | Unknown | Free context exposed 250-contact limit during check | https://mailchimp.com/pricing/marketing/ | Monthly send limit still requires live vendor verification. |
| 2026-06-11 | Brevo | Free sending limit | Unknown | 300 emails/day | https://www.brevo.com/pricing/ | Contact storage is not the main free-plan email limit. |
| 2026-06-11 | MailerLite | Free subscriber and landing page context | Unknown | Up to 500 subscribers; website and 10 landing pages visible during check | https://www.mailerlite.com/pricing | Automation depth should still be verified before purchase. |
| 2026-06-11 | Klaviyo | Free email context | Unknown | 500 emails shown in free context during check | https://www.klaviyo.com/pricing | Profile/contact cap should be verified on the current pricing page. |
| 2026-06-11 | Omnisend | Free contact and email limits | Unknown | 250 contacts and 500 emails shown during check | https://www.omnisend.com/pricing | Ecommerce and SMS features can affect upgrade timing. |
| 2026-06-11 | Kit | Free subscriber and automation context | Unknown | 1,000 subscribers, unlimited landing pages/forms, 1 basic Visual Automation during check | https://kit.com/pricing | Verify current broadcast and fair-use terms. |
| 2026-06-15 | Mailchimp | Free plan recency check | Free context exposed 250-contact limit during check | Free context still exposed 250-contact limit during check | https://mailchimp.com/pricing/marketing/ | Monthly free send limit was not stable enough to enter; kept verification wording. |
| 2026-06-15 | Klaviyo | Free profile, send, and support context | Profile/contact cap should be verified; 500 emails shown | Up to 250 profiles, 500 emails/month, and email support shown in free context | https://www.klaviyo.com/pricing | Page redirected to localized SG pricing from the check environment. |
| 2026-06-15 | GetResponse | Free account/trial details | Trial/free access may be available; limits vary by plan | Free account and 14-day trial language visible; free-account landing pages mention 1,000 unique visits/month; GetResponse badge applies to free-account messages | https://www.getresponse.com/pricing | Contact and message limits remain marked for official verification where not clearly exposed. |
| 2026-06-22 | MailerLite | Free subscriber limit, visible send limit, and landing-page wording | Up to 500 subscribers; website and 10 landing pages visible during check | Up to 250 subscribers and 2,500 monthly emails shown; websites and landing pages still shown, but exact landing-page count was not clearly exposed | https://www.mailerlite.com/pricing | Updated wording now follows only the limits clearly visible on the official pricing page. |
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Final verdict
Use the pricing notes, comparison paths, and alternatives to narrow the shortlist. The right email tool is the one that fits list size, workflow depth, ecommerce need, budget, and switching cost.